"Dream It In Style and Great in Bed"
Slō Dreams is one of the expansions of my brand Slō focused on creating elegant comfortable sleep and loungewear pieces.
Slō Dreams in 4 words: Ethereal, Comfortable, Chic and Inspiring
"I wanted to take my branding to a whole new level to create a strong identification/recognition since I've seen numerous sleepwear and loungewear brands opening here and there, I want to have an edge in the market that differentiates me from other brands. I also want to strengthen my branding to influence my audience on how they perceive my brand. It creates credibility and builds trust." - Rei Abrera
What the client envisions in her dream branding:
"Well at first I was looking at the purple pastel color palette but I saw a lot of sleepwear brands using this color already. So now I’m leaning into neutrals (to create that relaxing/dreamy look) with a touch of rose/blush or darker pink or any popping color (for that fresh modern touch but still classy). I want the brand to be inviting." - Rei Abrera
Inspos: Piyama, Sunnies (Martine Ho’s style: not related to clothing but love the aesthetic)
